Social Media Components in Your Online Newsroom
It seems as if the buzz around social media is not dying down. For several years now, it has taken front seat in the rollercoaster that is online public relations, marketing, and corporate...
View ArticleConvenience, Contact, Content and Comments in Media Relations Practices
Journalists express entertaining comments, both positive and negative, on how the Internet has affected their research. A new Barks & Bites piece in Bulldog Reporter's Daily 'Dog -...
View ArticleRescuing the Automotive Industry with Social Media
The automotive sector has obviously come under much fire of late and I thought it to be interesting when studying how they are engaging in social media and to understand some of their successes in...
View ArticleThe Press Room is Dead
The online newsroom is no longer for media only. This is what I told PR Week during an interview a few weeks ago. PR Week usually calls me to find out about the latest trends in online newsrooms, and I...
View ArticlePrudential's Online Newsroom: A Success Story
In today’s fast pace digital PR world, too many “experts” and “thought leaders” are talking about Online Newsrooms and what they can do, but not enough people are actually showing real world examples...
View ArticleUse of Video in an Online Newsroom
By Steve Momorella With over 75% of journalists noting its importance, it’s wise for a communicator to integrate video files into a campaign, no matter which audience is targeted. Below are just a...
View ArticlePROMOTE – Best Practices for Managing a Successful Online Newsroom
The definition of public relations is sometimes referred to as the actions of a corporation or individual in promoting goodwill between itself and the public. With this definition in the forefront...
View ArticleTwitter for Official News Delivery?
Yes, but not solely. Twitter, along with other social media environments such as LinkedIn and Facebook should be considered additional business tools for communications professionals, and used as...
View ArticleThink Twice Before Using Blog Software to Create an Online Newsroom
By Steve Momorella At first glance, free blog software programs seem to be able to meet most content management goals. Albeit a very good tool for writing a blog, free blog software falls short of...
View ArticleStrategy for Password Protecting Online Newsrooms, or Not
Even today, there is uncertainty amongst media relations professionals when the conversation turns to password protection within an online newsroom. So many communicators are cautious because they’ve...
View ArticleThe Next Step IF You Password Protect Your Online Newsroom
In August, we discussed the “Strategy of Password Protecting Online Newsrooms, or Not” in the TEKgroup blog. Ultimately, it isn’t about what content you secure, but whether or not the online...
View ArticleWhich One Ranks Higher – the Online Newsroom or the Corporate Site?
We were curious to see how an optimized online newsroom would fare against the established corporate site in a Google search. We used the simple methodology of searching for some random client names...
View ArticleFive Vital Online Tools for Every PR Practitioner
By Steve Momorella The pace of public relations, marketing, and advertising is becoming almost unmanageable. Go to bed at 11:00 p.m. at night, wake up at 6:00 a.m., and your whole world could have...
View ArticleMeet Amy Kemp from Vail Resorts
Amy Kemp is a member of the “C-suite.” As senior communications manager for the premier mountain resort company in the world, Amy spends a good deal of time coordinating calendars, collaborating...
View ArticleMeet Scott Monty from Ford Motor Company
Scott Monty is a connector. He connects interests with the skill sets needed to make things happen. As digital and multimedia communications manager for the only American car company to say ‘no...
View ArticleMeet Bob DeFillippo from Prudential
Managing communications for a Fortune 100 company with operations in 30 countries certainly keeps the Global Communications Department at Prudential busy. And Bob leads the team. However, it’s Bob’s...
View ArticleMeet Erica Coleman from McAfee Software
Erica Coleman likes automation. As a senior public relations manager for the world's largest dedicated security technology company, Erica is surrounded by some of the best thinkers in systems...
View ArticleUsing Your Online Newsroom to Market Your Message
Most organizations have great stories to tell. New products are coming out, new services are being offered, charitable efforts are being extended in local communities, and countless other newsworthy...
View ArticleNew Survey Underscores Importance of Online Newsroom to Corporate Social...
Preliminary results of a social media news survey conducted by TEKGROUP International and Associate Professor Ken Payne of Western Kentucky University seem to underscore the importance of the online...
View Article
